We work in verticals that most providers refuse, which only works because compliance sits at the front of the process rather than the end of it. This page sets out exactly how we review, what we will and will not run, and what happens when a platform disagrees with us.
1. Pre-review before submission
Nothing goes to a platform until it has been read by a human against that platform's current policy. Review covers the entire user path, because enforcement covers the entire user path.
- Creative: headline, hook, on-screen text, imagery and implied claims.
- Pre-lander: structure, sourcing of claims, testimonials and disclaimers.
- Offer page: pricing clarity, subscription terms, cancellation route, contact details.
- Technical: redirects, trackers, geo-gating and anything that could read as cloaking.
- Localisation: native-language accuracy and market-specific legal notices.
2. Verticals we accept
Mainstream commerce, apps, SaaS, travel, education and B2B lead generation run without restriction. Nutra, dating, iGaming, crypto, forex and rewards run on reviewed funnels and, where a market requires it, on certified accounts only.
- iGaming: certified accounts in Brazil and Indonesia; licence evidence required.
- Finance and trading: local licensing or a disclosed regulated partner.
- Health and nutra: no disease claims, no before/after imagery, sourced statements only.
- Dating: mainstream positioning; no explicit creative in any market.
3. What we refuse outright
Some requests are declined regardless of budget, because they are illegal, harmful, or would put every other client's accounts at risk.
- Anything illegal in the target market.
- Phishing, malware, fake stores and payment fraud.
- Fabricated celebrity or news endorsement.
- Content involving minors or non-consensual material.
- Sanctioned jurisdictions and sanctioned counterparties.
4. Know your client and sanctions screening
Before an account is issued we verify the legal entity, its beneficial ownership where relevant, and the payment source. Names are screened against international sanctions lists at onboarding and re-screened periodically. We keep verification records for the period required by law and share them only with regulators or platform partners who are entitled to see them.
5. Platform policy adherence
We work inside each platform's advertising policies rather than around them. Accounts are supplied through agency and partner relationships that carry obligations on our side, and we hold clients to those obligations. We do not supply accounts for the purpose of evading a ban on a platform where you are already prohibited.
6. Monitoring while you are live
Policies change without notice, particularly in health, finance and gambling. We track updates across every platform we resell, re-check live campaigns against new rules and warn you before enforcement reaches you. Where a change makes a funnel unrunnable, your operator proposes a compliant rebuild.
7. Appeals and escalation
If an ad or account is actioned, our desk files the appeal with the platform the same working day and, where we hold a direct representative relationship, escalates to a human reviewer rather than the automated queue. You are told what was actioned, why we believe it happened, what we filed and what the realistic outcome is.
- Same working day appeal filing.
- Direct rep escalation on Meta, TikTok, Kwai and Bigo.
- Parallel replacement account so delivery does not stop.
- Written post-mortem on any repeat issue.
8. Reporting a concern
If you believe an ad running through our accounts breaches a platform policy or the law, write to sales@falconclick.com with the ad reference and a description. We acknowledge within one working day and act on verified reports immediately.